The MAD House?
The MAD House is a small advertising and design collaborative with operations in Carrabelle, Florida and Austin, Texas. Specializing in visual branding and brand personality development, we’ve narrowed our focus to help small businesses around the country, especially the growing craft beer industry. By applying our distinct combination of creative thinking and skills, we’ve helped a variety of new and small companies find, and stamp upon their marketplace, their own unique brand personality.
Craft Beer Portfolio
“Larry and his team are professional while still being fun. They really nailed our vibe and helped give us a more polished brand image that makes us stand out from the crowd.”
A Process Designed With Craft Brewers In Mind
The MAD House understands the budget limitations many craft beer brewers face. You are busy buying equipment and raw materials. You are growing into new space, hiring help and expanding your distribution footprint. Oh yeah, in your spare time you are conducting tours, attending festivals and hosting craft beer dinners. Let The MAD House help take the branding load off your shoulders. Our streamlined process delivers awesome results in a timely manner – without breaking the bank.
Everything starts with a brief. We like to ask lots of questions and get our heads completely wrapped around your project. To understand the project, we have to understand your business and its culture: more questions. If we can work it in, we like to spend some time at your facility. Getting to know you and the folks responsible for crafting your brews is important. We take all of the information gleaned and work it down to a one or two page brief. The brief will act as the road map for our Creative Freaks. It keeps them on task, and helps them deliver consistent brand looks.
Off to the Creative Cave
With Creative Briefs firmly in hand, our Creative Freaks adjourn to the Creative Cave and contemplate the questions of life. More importantly, they use the Brief to begin creating art for your project. We’ll deliver a rough, first round to help you choose a direction for look and feel. From there, it’s back to the cave for refinement. Another round of creative is presented for more comments. After this round, we should be well on the way to final looks. We’ll settle in on fonts and colors. Now comes the tweaking.
The hard part is over. We provide you or your vendor with the appropriate electronically formatted files. We are available to consult with can manufacturers, tap handle companies, screen printers and other vendors. If you need help finding a vendor, or want us to manage the entire production process, just let us know. From offset press printing, label production, can manufacturing to ordering swag, The MAD House is here to take the load off. After all, don’t you have a new recipe to brew? Cheers!
“The MAD House is an absolute joy to work with. They maintained a very high level of communication and professionalism throughout the projects and delivered a package to us that was far beyond our expectations.”
Branding Enjoyment! The MAD House concentrates on building brands that make life enjoyable and has served clients in Texas, Louisiana, Ohio, Georgia, Florida, New Hampshire, North Carolina and Colorado. A creative collaborative, we’ve fielded agency teams with experience on national, regional and local campaigns for such diverse clients as DoubleDave’s Pizzaworks, Durango Mountain Resort, Bank of the San Juans, Continental Cut Stone and Blue Bird School Bus. Craft beer is our passion and we have been lucky enough to work with some fine craft breweries: Hops & Grain Brewing, Intuition Ale Works, Freetail Brewing, Deep River Brewing Company, Joseph James Brewing and Veterans United Craft Brewery. The MAD House creative mission stems from a singular goal of making sure the client’s brand stands apart from all competitors. Breakthrough visual design backed by strong, insightful copywriting and excellence in project management are the key components that have made The MAD House stand apart since the day we opened our doors.
A Few Of The Freaks
“When unrealistic deadlines were presented to Larry and his team his can-do attitude prevailed and we were able to streamline a 6 month, multi-product label design process into a little more than 2 months.”