Clayton, North Carolina's Deep River Brewing Company needed cans, and they
needed them quickly. Starting with their year-round offerings and one seasonal,
The MAD House jumped right in to create a unique, eye-catching series of 16 oz.
cans designed to evoke Deep River's "outdoorsy" brand personality. Visiting Design
Freak, Robert, put together a look based on a template of elements that can easily
be modified for each new beer added to the DRBC line-up. The result, a series that
jumps off the grocery shelves. Cheers!


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