Rantings


Branding and Advertising as Part of a Start-Up Company’s Budget

19

Jan 2017

Branding and Advertising as Part of a Start-Up Company’s Budget

Joshua Andrews writes this week on Branding and Advertising as Part of a Start-Up Company’s Budget. Read on … Build it and they will come? What comes to mind when you think of a start-up company’s budget? Maybe the first thing you think of is inventory. Having a product and enough money in the budget to supply that product to the public is certainly an important…

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How to Make Your Company Unique From Within

30

Dec 2016

How to Make Your Company Unique From Within

How to Make Your Company Unique From Within Elise Walker is back with ways to differentiate your company from the inside. Read on … It can sometimes be difficult to differentiate your company, brand, services, or products amid a plethora of competition with products or services that might not seem much different to the average customer. While there are many creative ways to distinguish your company…

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Why Branding is Important for Start-Ups

22

Dec 2016

Why Branding is Important for Start-Ups

Why Branding is Important for Start-Ups Kris Kelley writes this week on the importance of branding for start-ups. Read on… Branding is the process of creating a symbol, a name, a website or a design that identifies a company in consumers’ minds. It creates an impression and evokes an emotional response.  Every company needs to develop a brand.  This is particularly true for start-ups. Getting a…

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Understanding Differentiation – How is your company/brand/product truly different from the competition?

19

Dec 2016

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Understanding Differentiation – How is your company/brand/product truly different from the competition? Justin Williams wants you to understand differentiation. Read on … Digging into your brand can be a scary thing. As a business, the last thing you want to do is focus on your flaws, and with good reason. But understanding what you can improve upon often helps you see the greatness that is…

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2 Things That Can Make Your Company Stand Out

08

Dec 2016

2 Things That Can Make Your Company Stand Out

This week, Elise Walker has a couple of things that will help your company stand out. Read on … No matter what services or products your business provides, there are likely other companies with similar products or services that can detract from your business. But regardless of how similar other businesses may seem to yours on the surface, there are ways you can differentiate your…

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The Right Label is Articulating and Delivers a Simple Brand Promise

01

Dec 2016

The Right Label is Articulating and Delivers a Simple Brand Promise

The Right Label is Articulating and Delivers a Simple Brand Promise Our staff chipped in on this quick read regarding a Simple Brand Promise. Read on … Articulating and delivering a simple brand promise can be difficult when you are trying to establish your company. You want to feed a need and satisfy a desire at the same time. This is something most customers are…

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3 Essential Branding Tips For Your Business

28

Nov 2016

3 Essential Branding Tips For Your Business

3 Essential Branding Tips For Your Business Neal Litherland has 3 quick tips for branding your business. Read on… Building a brand is hard, especially in a marketplace where everyone is trying to get noticed. With that kind of fierce competition, it’s important to avoid even the smallest of missteps when it comes to your branding decisions. If you’re looking for some stepping-stones to get…

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Differentiation – or – How is your company/brand/product truly different from the competition?

22

Nov 2016

Differentiation – or – How is your company/brand/product truly different from the competition?

Differentiation – or – How is your company/brand/product truly different from the competition? Janine Roberts helps us understand differentiation. Read on… An important concept to remember when it comes to branding is differentiation – How is your company/brand/product truly different from the competition? When a product or service is perceived as indistinguishable from another, effective branding has not been achieved. Marketing campaigns need to not only show…

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